Instaread Summary, Analysis & Review of Robert Cialdini’s Pre-suasion: A Revolutionary Way to Influence and Persuade
Five out of five stars
The term pre-suasion is used to refer to the art of tilling the mental ground of people so that they are more willing to be persuaded by your attempts to influence and persuade them to purchase and use your products or services. From the description of the author’s background, he certainly has the credentials to be taken seriously.
That impression is strongly reinforced by the content of the key takeaways, starting with number one.
“The most effective persuaders spend much of their time crafting what they will say to set up their persuasive arguments, a process called ‘pre-suasion.’”
This is a point lost on telemarketers, a group that firmly believes that cold-calling you and immediately launching into an enthusiastic product description is enough to make the sale.
The twelve key takeaways alone could serve as the bullet points for a lengthy seminar on how effective marketing is done. Sex and violence are mentioned as items in the toolbox and the differences in how they work are carefully explained.
This summary is itself an effective pre-suader regarding the desire to read the entire book.