Review of "Poke the Box," by Seth Godin

 Review of

Poke the Box, by Seth Godin ISBN 9781591848257

Four out of five stars

The essential first step in innovation

 This short book is essentially an expansion of what could be a motivational speech. It has a rah-rah tone and consists of the repeated message, “You can’t accomplish if you don’t try.” With the try focused on new things. The days of the static business where you can do the same thing for decades and make slow and steady increases in your level of business and profits are largely gone.

 Reading the book does give you a motivational buzz to put forward new ideas for products and tactics and the buzz does last for some time after you read the last page. It is a good book, one that should be placed on the table in the break room for employees to scan while taking a break from their routine.