Review of
Instaread Summary, Analysis & Review of Robert
Cialdini’s Pre-suasion: A Revolutionary
Way to Influence and Persuade
Five out of five stars
The term
pre-suasion is used to refer to the art of tilling the mental ground of people
so that they are more willing to be persuaded by your attempts to influence and
persuade them to purchase and use your products or services. From the
description of the author’s background, he certainly has the credentials to be
taken seriously.
That impression
is strongly reinforced by the content of the key takeaways, starting with number
one.
“The most effective persuaders spend much of their
time crafting what they will say to set up their persuasive arguments, a process
called ‘pre-suasion.’”
This is a point lost on telemarketers, a group that
firmly believes that cold-calling you and immediately launching into an
enthusiastic product description is enough to make the sale.
The twelve key
takeaways alone could serve as the bullet points for a lengthy seminar on how
effective marketing is done. Sex and violence are mentioned as items in the
toolbox and the differences in how they work are carefully explained.
This summary is
itself an effective pre-suader regarding the desire to read the entire book.
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