Review of
Naked
News for Indie Authors: How to Get On TV, by Gisela Hausmann
978-0986403477
Five stars
While it is
only 44 pages in length, this book contains a great deal of information far
beyond the stated focus of getting on television. The real issue that is
covered and has value far beyond the niche focus is the advice on working on
your pitch. You never know when you will encounter a person that has a
potential interest in your book and you need to be able to give them an
intelligent, persuasive and brief explanation of the main theme(s) of your
book.
In business, this is generally referred to as your
“elevator pitch,” where the premise is that you meet someone in an elevator and
are asked the generic “What business are you in?” You should always have a
reasonably thorough explanation available that can be completed during the
course of the elevator ride.
The same thing
applies to contacting representatives of the news media. While they are always
looking for the unusual story, they are very busy people and have no time to
wade through even the slightest of incoherencies present in a message.
It is possible
to be on television as well as be the subject of a feature article in the local
newspaper. If you have an interesting topic you will find it surprisingly easy
to do. The key of course is generating an interesting topic and making contact
in the right manner, somewhat aggressive, yet polite.
Gisela Hausmann
has written extensively about the ways in which you can make the contacts in
the right manner, in many ways this book can be considered an appendix to her
other books about effective email and getting book reviewsIf you are an
independent author and need publicity, those two books and this one would be
money and time well invested.
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