Review of
Instaread summary of Hooked How to Build Habit-Forming Products by Nir Eyal with Ryan
Hoover
Five out of five stars
As a former software
developer that worked on a product built from the start that we hoped would be
a big seller, we were not so conceited to consider it a potential “killer app,”
I can relate to the hopes and dreams of people making an application from
scratch. For an app to be successful it has to have a strong attachment that
pulls people back, this can be a greater force for success than the utility it
provides.
I found this
summary to be very accurate in encapsulating how developers feel and struggle
to hit the sweet spot in attractiveness so that the app is used to the point of
being a habit. The explanations of what a habit is and how you create one,
literally manufacturing the demand for your app, are understandable and actionable.
If you are on a
quest for developing an app that people feel compelled to (re)use and are
willing to accept advice and are actively looking for it, with this summary you
have found the link that will satisfy that quest.
This book was made available for free for review
purposes.
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